Many people aspire to be successful in the world of work.

This makes sense: almost everyone desires the rewards success promises to deliver.

And yet, not everyone who pursues success does so primarily to get these rewards.

Some people pursue success because it feels like the natural thing for them to do.

These people are smart, capable, driven. They're built to succeed. And they intend to do just that. To ensure their life is an accurate reflection of who they are.

It can be disorienting, then, when someone like this reaches their intended destination—but something doesn't feel quite right.

They may have a respected job, a healthy salary, and plenty of nice things—but they're spending their days doing work that simply isn't them.

Most, it seems, are willing to accept this trade-off. If the money's good and the work's tolerable, they're happy enough.

But for someone who pursued success primarily to do right by themselves, this conflict is impossible to ignore.

Because, deep down, they can feel the core of their unease: the work they're doing isn't just unfulfilling—it's actively wasting them.

It might make use of the skills, knowledge, and experience they've acquired. But it leaves their true value—the essence of who they are—largely untouched.

At first glance, this can appear like something's gone wrong. That their job is somehow failing them.

And yet, the reality is, this is employment functioning precisely as intended.

After all, a job doesn't need someone for the person they are—it needs them only to perform the role.

What does this mean, then, for someone with so much more to give? Someone determined to make the most of themselves and their life? To realise the fullest extent of their unique potential?

I know of only one solution: to work for yourself instead.

When you work for someone else, you do the work you're given—work designed to serve the goals of the business.

But when you work for yourself, you define your work—work that can finally reflect the person you are.

If this possibility suddenly feels significant, I'm writing something for you.

It's called Made for More: When Your Work Doesn't Use Who You Are—and You Start to Feel Like It Should.

If you'd like to read it, leave your email below and I'll send you the link as soon as it's ready:

Why "Success" Doesn't Feel Like You Imagined — and Why It Doesn't Have to Stay This Way